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Kaged Muscle
Client Industry
Sports Nutrition Supplements
Client Location
Huntington Beach, California, United States
Role
Creative Lead
Awards
The Vitamin Shoppe "Best Overall Brand"
Bodybuilding.com "Brand of the Year"
As Kaged Muscle’s full-time creative lead, Brandscape played a pivotal role in transforming the brand from an emerging dietary supplement line into a premium family of lifestyle products. After achieving significant success in e-commerce, Kaged Muscle expanded into major retailers like GNC and The Vitamin Shoppe.
Notable achievements included:
• Email open rates increasing from 18% to 29%
• A 255% growth in social media followers
• Custom promotional emails reaching over 100,000 subscribers, with 1 million+ monthly sends
Our day-to-day work covered everything from email and social media campaigns to website assets, product labels, and retail partner materials. We also contributed to photoshoots, light copywriting, and brand strategy, helping Kaged Muscle maintain its momentum.